Lovevery: How Our Toy Startup Brings In $226 Million A Year
Lovevery: How Our Toy Startup Brings In $226 Million A Year
If you’ve just had a baby or have purchased a baby gift in the past few years, you’ve probably come across a Lovevery play kit. Co-founder Jessica Rolph got the idea for her company after making homemade baby toys for her son. Now, the startup brings in millions annually.
Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Reporter: Kamaron McNair
Editor: Marisa Forziati
Animator: Elham Ataeiazar
Camera: Zach Voss
Additional Images: Lovevery, Getty Images
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How We Built A Startup That Brings In $226 Million A Year – It Was A Big Risk
That’s crazy
I live in Boise ID and want to start a toy line for my baby and this is the first video that popped up for me.
Hope they do something with numbers
this comment section is really… weird?
there a lot of opinions from people who either don’t know what they’re saying (and they believe they’re right) and some/very few who know what they’re talking about
the former is what’s weird imho
This is such a sweet riches to even more riches story
2 million from family and friends. I’m not saying its easy if you have sound financial backing but when you compare to someone who is living hand to mouth. Yes its much easier.
Wahh nice video.!!! love it!! need more video plzz!!!
Was waiting for an evironmental note for the fact that all their customers are eventually stuck with toys that their kids have grown out of, because it’s so specifically directed at ages in months..
Almost every time I watch a successful business vid, a family or friend helped the business start. I know 100% if I had even one person believe in me, and financially, I would be a lot further.
Honestly, because of the price range, we were so so hesitant and skeptical to get the subscription box for our baby. But we are SO glad that we did that. The toys are so good. and all the info you get with the toys is so valuable. Our kid is almost 4 and still plays with the toys even the ones from the baby boxes, because she can remix and repurpose them and use her imagination.
We love these toys for our kids. But wish we had more past 4 year old!
Too expensive…
This sounds amazing, somehow can’t fight the feeling this would be a bankrupt company soon. Probably from looking at the office they have and amount of money they raised.
When they say its not profitable yet at 200 plus mil, then how much are the founders salary?
More crap , More landfill waste for the world. how are people so gullible to buy subscription for toys. dont parents think. these CEO have the right words thought to attach, "universally inclusive",
The way it was filmed — constant motion and changing viewing angles — makes it impossible to see most of their *actual products.* I’m also confused because there are thousands, if not millions, of educational toys out there for kids’ brain development: Lego & constructor sets, talking toys, moving / twisting / magnetic toys, drawing things, music things, gadgets, clay and drawing kits, stuffed animals… It’s a toy-rich environment. Are Lovevery toys ultra-premium / expensive? But how "Super Platinum Deluxe" can a letter set be? Is it made out of Unicorn fur? How are they going to compete when there are so many toys out there? I wish the producers did a better job actually assessing and curating each business rather than simply serving as a marketing channel for them.
Oooh phonics need that
Imagine having 226 million in revenue and not being profitable. Wow
So you’r saying to me that they have started this business with 2mi and have made 240mi yearly and still isnt profitable? How’s that inspiring lol 🤣
Fantastic that they are standing with having quality products instead of cheapen their products. Quality is so important for these young age under 5 is important. I have purchase a few of their boxes and they are addictive- you see your baby learning and developing with each toy in each month age group. Perhaps they can do a teaching course somewhere along the lines of how to increase the child’s reading phonics or numeracy at a young age as well like shichida.
225M and not profitable. Crazy.
Wow, almost a quarter billion dollars of revenue and not profitable??? Nuts…
Not profitable.
I want to do business with you
This series is seriously ADDICTING
fisher price… but not as good
My daughter had those toys. Cool stuff.
Never made a profit. These people just live of funding money and they won’t exist soon. This is not inspirational
They’re selling wooden blocks (made in China) for $100 and can’t turn a profit? With a million customers? I don’t see how this business is worth a billion.
Bravo 👏 ❤
This is my favorite channel 🎉
Look up the declutters of parents who have been using these subscriptions for a few years… This company sells expensive things that people don’t need, and that overwhelms both kids and parents, then gets sent to landfill. While some products (like the block set) are a basic toy that can be used for years, much of their products are fad items purporting to teach something that children already learn naturally. You could seriously use a blanket and a cardboard box as a dupe for half of these things.
but more and more lovevery toys now are plastic toys… i sometimes understand it because the paint doesn’t stay on their wooden toys
$226MM in revenue for a consumer product and not profitable 😳, someone make it make sense
I know I’m late seeing this video, but we were fortunate enough to be gifted a subscription in 2020 when I had my first baby. I have 3 babies now, and these toys are still the best quality toys I have around my house. They look beautiful, feel wonderful, and all of them have held up so nicely. I can’t recommend them enough! I know they’re expensive, but if you are fortunate enough to be able to afford it for your family or as a gift, I would absolutely recommend any of their products!
Lovevery are a scam. They put me on a subscription plan I didn’t agree to and defrauded me of 133 euros, also if you are in Europe you can report them to the authorities in the Netherlands since that is where their european headquarters are based. You can report them to the Dutch Consumer Authority (Autoriteit Consument & Markt – ACM)
TIL its love-Every not Loh-very
Soon we will grow 🎉too. We are into same concept to provide best toys to Children
Amazing hundreds of millions of dollars invested and still not profitabe ! if not now when ? there must be some type of time line that they expect to make money ! unless this is a non profit business model…
Thoroughly unimpressive. Two seasoned startup veterans with business degrees trying to act like they have some emotional tie to the product when we know all they’re looking for is an exit plan.
People don’t fool anybody. You build it to sell it just like her food company she sold for $250 million.
And of course, like all good millionaires, you don’t use your own money to start up the company.
Serial entrepreneurs are disgusting and yes, I’m jealous
old school toys, old school methods, good quality, highest prices
THIS IS WHY YOUR NETWORK IS YOUR NET WORTH
$600 Million in Revenue from 2021-2023 and still not profitable…that’s crazy…I wonder all the fees and costs they have to be paying out.
226M and your company isn’t profitable. That is insane.
Too expensive
We use Softgle Comfort during assembly — light and comfy for long hours on the line.
A fascinating story.
90 dollar block is crazy.
Reason it is nit doing as well is simple. Rich folks are not having a lot of kids and the poor folks that are having kids are cut out from the price point.
Do people prefer subscriptions over one-time payments? I certainly don’t. I wish this program provided useful information about the various business beyond the glamorous numbers they toss in each episide. This program seeks the jaw drop effect in the listeners but doesn’t try to be useful in any way. I wouldn’t expect much from CNBC anyway. At this point this show is just for entertainment, not what I’m looking for.
Can we talk?
The products look high quality and engaging. The reading fonts look confusing between b, p, d, and n and u. It would be good to look into some of the dyslexia fonts that are either bottom heavy or have different shapes and serifs. Thank you and God bless you.
capitalizing on anxious helicopter parents as early as the crib…genius. how did society ever raise children into functional adults before this