Durable Dog and Cat Pet Care Products in the U.S., 4th Edition

Durable Dog and Cat Pet Care Products in the U.S., 4th Edition

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The impact of the coronavirus pandemic continues to play out across nearly every facet of American life, even as living and working conditions resume some sense of normalcy. In the previous edition of this report from Q3 2020, Packaged Facts had forecasted a 10% growth rate for the durables market for that full year, but the reality defied all expectations. After years of low- to mid-single-digit growth, the durable pet products market grew by 18% in 2020 as pet owners rushed to purchase products such as gates and crates to keep pets contained while they worked from home, collars and leashes for the walks they now had the time to take, and toys to help keep pets entertained and interactive. An even bigger success story, 2021 saw sales surge 20% to nearly $8 billion, four percentage points higher than growth in the overall non-food pet supplies sector.

Packaged Facts’ proprietary Survey of Pet Owners data from April 2022 show that 30% of durable pet product purchasers increased their spending in 2021 compared with 2020, with 71% of dog and cat owners replacing or upgrading durable pet items partly due to the pandemic. Spending on durable pet products is, however, expected to be only slightly higher than the pre-pandemic normal in the coming years, with annual sales gains through 2026 combining into a compound annual growth rate of less than 5%. The main cause of this moderation is the explosion of growth in 2020 and 2021 resulting from the extraordinarily high purchase rates of durable pet products that – unlike pet food and cat litter – do not need to be replaced very often. One development that could drive growth higher would be a pandemic resurgence resulting in a reinstatement of stay-at-home orders, in which case pet owners’ reinvigorated desire to “treat” themselves and their pets could overcome the lack of necessity.